Supersprint Events established a national and international reputation for being leaders in promotion, presentation and organisation of triathlon and sporting events such as Neon Run, Sussan Women’s Fun Run, Gatorade Tri Series, Challenge Triathlon Australia, RACV Great Ocean & Otway Ride and plenty more. Supersprint sold the business during approximately 2016 to the recently formed SME360 sports events company who now run these sporting events under new management.
Our initial role was to assist launching the Neon Run brand Australia wide which included graphic design, marketing strategy and Facebook Advertising. From there we helped with several of their events for a few months until the contract duration was completed.
The results of the campaign were that all Neon Run events sold out nationwide on their first national tour whilst taking their fan page presence from 5,000 fans to 120,000 fans within 4 months. The marketing strategies that we implemented were highly successful and broke their record ticket sales for a number of their other sporting events.