Athletics Victoria

Athletics Victoria is the main organisation that manages athletics sports & leagues throughout Victoria. Our role was a once off contract to help Athletics Victoria develop their brand’s presence and attendance for Zatopek:10 in 2013 via Facebook advertising.

“Athletics Victoria engaged FEM Productions to enhance social media cut through for the 2013 Zatopek:10 event – Australia’s greatest celebration of athletics. With a minimal budget, the four week campaign reached over 70,000 people with the goal of increasing event awareness, Facebook page engagement, and enticing ticket purchase.” – Louise Osborne, Marketing, Athletics Victoria (formerly).

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